Sunday, January 27, 2008

The lawsuit may not be a solution to Viacom.

Is it possible to shut down YouTube? No, it would be very hard. Can Viacom prevail in this lawsuit against Google? I do not believe so due to the DMCA's safe harbor provision. So, is YouTube really bad for Viacom? Maybe so, Maybe not. Viacom may be losing some profits because of YouTube, however YouTube can be a great advertisement source for Viacom. Then, what is at stake now? The answer can be the leading role of the future media industry. I believe that Viacom may know that the future media industry will be heavily dependent on the internet based market, which is closely related to search engines, such as Google. However, I do not believe that the court can give a reasonable solution to Viacom. Taking down of all the Viacom's contents from YouTube can not be a good solution to Viacom. Viacom need to be realistic. Viacom had better focus on making more profits with help of Google. I recommend that Viacom and Google suggest their own strategies to make money and make a reliable third party decide which is better for both parties. The lawsuit is not the solution.

No comments: