YouTube is very popular also in Japan. While the number of access to YouTube is rapidly increasing, 23 groups in Japan, including TV companies, Yahoo!Japan and JASRAC (Japanese Society for Rights of Authors, Composers and Publishers), required YouTube to delete 29,549 files which were infringing their copyright on October 20, 2007. According to their joint announcement, YouTube accepted their claims and deleted them promptly. YouTube’s behavior might meet the requirements of Copyright Act 512 (g) (notice & take down), mightn’t it? Anyway, I expect that YouTube keeps expanding an effort to prevent copyright infringing works from being posted, under U.S. Copyright Act and the sophisticated U.S. legal system. Actually, Google has been developing a new technology (YouTube Video Identification) which helps copyright holders identify their own works on YouTube. So they can find copyright infringing files on YouTube by using the technology.
On the other hand, some copyright holders cash in on the popularity of YouTube. I heard that Kadokawa, one of famous Japanese publishers, would not only cooperate to improve the YouTube Video Identification but also create a new place on YouTube to bring up young creators, new works and many kinds of intellectual properties. Since they might support the company in the future, it is a good example for copyright holders to utilize YouTube. In addition, now we need many creators who create new entertainment such as game software, movies, cartoons for our joyful lives and vigorous economic growth. I hope that YouTube or “Neo-YouTube” such as “Xunlie” won’t destroy the creators at least.
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